Richard Maxwell play reading, the Locker Plant, Chinati Foundation, 2017. Courtesy of the artist and Greene Naftali, New York.

A special feature of Chinati Weekend 2018 will be the presentation of Richard Maxwell’s performance work Ads at the Ice Plant on East Oak Street.

In July-August of this year, theater director and author Richard Maxwell will return to Marfa as a Chinati artist in residence. During his residency, Maxwell will work on and in a currently unoccupied portion of Chinati’s Ice Plant building, and prepare the space for the making of Ads, which will be presented during the annual October weekend. Ads will feature approximately thirty members of the local community, who will share deeply held beliefs that become the text and subject of the work. Of a previous version of Ads, Charles Isherwood in The New York Times wrote:

Mr. Maxwell, a downtown writer and director with a distinctive deadpan aesthetic, has been tinkering with the standard theatrical recipe throughout his career, creating plays that do not try to simulate “reality” by employing the usual naturalistic methods. He takes a leap further here, essentially removing the live performer from the equation in this odd, quiet and affecting work. We watch videotaped images of men and women who step up onto that soapbox — or rather appear to — to offer their musings on the state of culture, the state of their minds and any number of other subjects circling loosely around the notion of beliefs. The technology is simple but bewitching.

Ads will be highly localized in its Marfa iteration—drawing on the thoughts, beliefs, and talents of the town’s citizens; utilizing in its staging discarded materials from the construction of Donald Judd’s 15 untitled outdoor works in concrete; and activating a section of the historic Ice Plant building that has remained empty for decades.

The performances of Ads will take place on Friday, October 5 at 8:00 PM and 10:00 PM; Saturday, October 6 at 8:00 PM; and Sunday, October 7 at 8:00 PM and 10:00 PM.

As seating is limited, reservations are required. To make reservations, please click on the link below. You may make a reservation for two seats. For larger groups, please ask members of your party to reserve seats individually.



There will be a standby provision for each performance. Standby admittance will be on a first-come, first-served basis.

Individuals with mobility issues who would like to attend the performance are encouraged to contact the museum in advance. Please contact Visitor Services Manager Abby Boyd at 432-729-4362 or email

Richard Maxwell is a playwright, director, and the artistic director of New York City Players. He was a Doris Duke Performing Artist and has received a Guggenheim Fellowship, a Foundation for Contemporary Arts Grant, and was an invited artist in the Whitney Biennial. In 2018, his play Paradiso premiered at Greene Naftali Gallery and will be presented at Nanterre-Amandiers (Paris), FAB festival (Bordeaux), and Théâtre Garonne (Toulouse) this fall. Maxwell will present a new work, Queens Row, at ICA in London in September 2018. His latest book is the first monograph on his plays, The Theater Years, published by Greene Naftali and Westreich Wagner (2017). Other publications include Theater for Beginners (2015), and Plays, 1999–2000 (2004) published by TCG.

Conceived and directed by Richard Maxwell
Director of Photography: Michael Schmelling 
Technical Director: Dirk Stevens
Company Manager/Script Supervisor: Nicholas Elliott
Courtesy of the artist and Greene Naftali Gallery, New York.